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Britannia - Building a Fairer Society

Using the strapline - Building a Fairer Society - and a new national TV ad, the UK's second largest mutual hopes to show that by not being driven or constrained by shareholders, it is able to put customers first to ensure they get a fair deal.

Neville Richardson, Britannia Group Chief Executive said: "Our research tell us that customers value integrity, transparency and a fair deal from their financial services provider. As a mutual Britannia Building Society ensures that members have a say in how their Society is managed."

As an advocate of fairness Britannia:

• Returns a share of its profits to members every year
• Always lets customers know individually every time a rate on their account changes
• Doesn't give new customers better deals at the expense of existing ones
• Pays interest from the date of receipt on cheque deposits
• Only lends customers what they can afford - not offering six times income multiples on mortgages

Neville added, "The advertising campaign is designed to raise awareness of the Britannia name and put our brand on people's shopping lists. It's about being a financial provider where the customer knows exactly what they’re getting. We have something unique to offer our customers when it comes to being honest and upfront - and now we are starting to shout about it."

For more information please contact Mandy, Emma or Jayne at Britannia Group Communications on 01538 393883.

Download this press release.

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