Britannia

Our Progress

In 2007 we achieved the following:

• Consulted with our customers, people and specialists in the development of our Community Involvement policy
• Expanded the Britannia Foundation to enable donations to be made across the UK
• Raised more than £290,000 for CLIC Sargent, our Corporate Charity

In 2008 we:

• Increased community investment to 1% of net profit
• Encouraged employee voting for our 2008/09 corporate charity. Alzheimer's Society was our nominated corporate charity.
• Extended Number Partners and Fit4Finance.
• Delivered improved training to employee volunteers
• Implemented a mangement tool to support the communication of the benefits of our community programmes

Changing patterns of community investment

The illustration below is a comparison of our 2007 and 2008 overall community investment. There has been a dramatic shift in the way in which we invest in our communities over the last two years; most noticably the change in focus from charitable gifts to community investment.

Charitable gifts promote common good on a one-off basis for a wide range of causes, e.g. a donation by the Britannia Foundation, where as community investment provides long term support for our community strategy. Therefore, in 2008 we have focused on our education initiatives; Fit4Finance, Number Partners and Young Enterprise and aligned our charitable giving to support our long term aims.

In addition to the increase in community investment, we have also begun to work on commercial initiatives. These are community activities that promote our community strategy.