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Britannia and Stoke City continue record-breaking partnership
| Britannia is delighted to announce that it has extended one of the longest-running shirt sponsorship deals in English football history by another four years.
Britannia will continue as Stoke City's principal club partner to 2013. This relationship is the longest sponsorship the Potters have ever had and – from 2010 - the longest shirt sponsorship in the Premier League. |  |
The deal strengthens the relationship between Britannia and Stoke City - a relationship that began in 1997 when Britannia secured the naming rights to the new stadium. The new shirt deal will sit alongside the current 10-year stadium sponsorship agreement running until 2016.
Our long-running partnership with Stoke City also includes the Save and Support account which is the most successful account of its kind in the country with over 18,000 account holders.
Tim Franklin, chief operating officer commented: "We are proud to remain the principal sponsors of Stoke City and to be part of this record-breaking relationship. Since 1997, we have stood shoulder-to-shoulder with the club and are delighted to continue our support during one of the most successful periods in Stoke’s history. The relationship for us is all about loyalty and long-term commitment."
"With Stoke now enjoying Premier League status, our brand has been taken to an even wider national audience, which has already increased awareness of Britannia and contributed to our continued commercial success."
Download Stoke City's full press release.